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Product details
File Size: 2595 KB
Print Length: 248 pages
Publisher: Palgrave Macmillan; 2 edition (April 30, 2016)
Publication Date: April 30, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00PIWJHAE
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Amazon Best Sellers Rank:
#468,185 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
(Full disclosure: I had the privilege of being taught by the author in a mini-MBA course.) The title and the packaging are clearly better suited for a seminar you bought watching a 2AM infomercial, because AMERICA! or something. But the plain truth is that this is a great book. It will, if nothing else, demonstrate the rigor involved with developing a marketing plan that attaches itself to the bottom line. Yes, there are numbers and you will be accountable. But that's a good thing! Far too often, marketing is relegated to the dustbin of sloganeering or somesuch. Nope, this will unfailingly help you be the link between corporate strategy and needle-moving growth. It's really that indispensable -- clearly written in crisp language, with ample examples to boot. Whether you're in a Very Large Company (TM) or a startup, there's an indispensable amount of wisdom in these pages.
A very practical and insightful guide to formulating and presenting a marketing plan!!!
Highly recommended read for those seeking assurance that their strategic marketing plans connect the dots and deliver the desired results. So many times, marketing plans devolve into a morass of media relations, tactical trade shows and budgetary considerations without much thought or review. This book really takes you through the steps and gives you concrete advice on how to plan, adjust and tweak your marketing plans to achieve the growth results you desire for your business.
Breakthrough Marketing Plans has been part of my Marketing Issues for Engineers class since the first edition came out. Tim does a great job boiling down the intimidating marketing plan into some simple concepts that marketers and non-marketers can relate to.His framework keep you focused on the most important thing-accomplishing your business objectives. Whenever you are starting the maketing planning process, it is a good book to review.
The book is quite useful conceptually. Same time I would have expected more fact and figures.
Clearly written and easy to follow. Great recommendations.
Great!
Prof Calkins presents complete process for developing and "selling" effective plans. The book reflects the fact that he has worked with countless executives in real business situations, resulting in useful solutions for the real world. I have had my agency partners read the book so we're all functioning at a higher level.
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